Senior Marketing and Partnership Manager
Qualifications:
- Bachelor's degree in marketing, business, or a related field. MBA is a plus.
- Several years of experience in marketing, preferably in the technology or music industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
- Excellent leadership and team management abilities.
- Creative mindset with a passion for music and digital marketing.
- Strong understanding of digital marketing channels, social media platforms, and advertising platforms.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced and dynamic environment.
Responsibilities
- Revenue growth: Increase in revenue generated from the TZ market through effective marketing and partnership initiatives.
- User acquisition and retention: Consistent growth and improvement in user retention rates.
- Partnership success: Develop and maintain successful partnerships with key stakeholders, resulting in increased content availability,collaborations, and expanded market reach.
- Brand recognition: Increase brand awareness and visibility in West Africa through various marketing channels, resulting in higher brand recognition and positive brand perception.
- Market share growth: Expand our market share within the West African music streaming industry, measured by user base, engagement metrics, and comparative analysis with competitors.
- Return on investment (ROI): Ensure marketing and partnership initiatives deliver a positive ROI by tracking and optimizing marketing spend, evaluating campaign effectiveness, and maximizing the impact of resources allocated.
- Market insights and innovation: Provide regular market insights and competitive analysis to the team, contributing to the development of new features, services, and marketing strategies to stay ahead of market trends and customer expectations.
Responsibilities:
Marketing Strategy Execution:
- Create and execute innovative marketing campaigns across multiple channels, including digital advertising, social media, influencer partnerships, events, and offline activations, to raise awareness, drive engagement, and attract new users (with focus on Tanzania).
- Identify target audiences, consumer insights, and market trends to inform marketing initiatives.
- Collaborate with internal stakeholders to align marketing strategies with product launches, partnerships, and other key company initiatives.
- Drive content marketing efforts by collaborating with content creators and aggregators to curate a compelling and diverse catalog of music, playlists, podcasts, and other audio content on the platform. Develop and execute content marketing campaigns to engage users and drive content consumption.
Campaign Management:
- Lead the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, social media and offline channels.
- Manage campaign budgets, timelines, and performance metrics to ensure campaign effectiveness and ROI.
- Collaborate with creative teams and agencies to develop impactful marketing assets and messaging.
- User Acquisition and Retention: Develop and execute user acquisition strategies to drive new user growth.
- Implement retention initiatives to increase user engagement and minimize churn.
- Utilize data and analytics to identify opportunities for user segmentation and personalized marketing approaches.
Partnership Development, Revenue Generation and Monetization:
- Develop and execute partnership opportunities to drive growth, increase user engagement, and enhance the content offering on the platform.
- Identify and develop revenue generation opportunities through partnerships, including advertising, brand partnerships, and content monetization strategies.
- Analyze partnership performance and identify opportunities for upselling, cross-selling, and revenue optimization.
- Explore revenue-sharing models or referral programs to incentivize cross-platform user acquisition and engagement.
Performance Analysis and Reporting:
- Track and analyze key performance metrics related to partnership activities, such as user engagement, content consumption, and revenue generation.
- Generate regular reports and presentations to communicate partnership performance, insights, and recommendations to stakeholders.
- Use data-driven insights to optimize partnership strategies, identify areas for growth, and make informed decisions.
Team Leadership:
- Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
- Foster a collaborative and high-performing work environment.
- Collaborate with cross-functional teams, including product, design, content, and analytics, to drive alignment and deliver impactful marketing campaigns.
Market Research and Analysis:
- Conduct market research, competitive analysis, and user insights to inform marketing strategies and campaign development.
- Utilize data analytics and performance metrics to measure marketing effectiveness and identify optimization opportunities.
- Stay updated on industry trends, emerging technologies, and best practices in marketing.
About ITM Tanzania Limited
ITM Tanzania is a leading and comprehensive Human Capital Development and Business Solutions Company. Our team of highly qualified, competent, and experienced experts offers services and 360 support to reaching your organization's objectives at the expected timeline.
The company was incorporated under the United Republic of Tanzania's laws in 2018 to represent ITM SARL's vision, mission, and core values.
We are dedicated to providing our clients with top-notch and comprehensive services from outsourcing, recruitment, placement, talent acquisition and nurturing professional training and capacity building, and human resource advisory to industry solution services. We have extensive local knowledge with a participative global perspective to generate lasting value that meet and exceed the demand of our clients and the ever-growing competitive market.
ITM Tanzania was established to provide tailored solutions to our clients and assist them in solving their operational problems in a sustainable, efficient, and effective way.
Senior Marketing and Partnership Manager
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