The Regional Sales Manager will be responsible for executing sales strategies, driving revenue growth, and increasing market share within the assigned region. The role involves managing channel partners, overseeing sales budgets, developing regional sales plans, optimizing distribution channels, and leading a high-performing sales team to achieve business objectives. The successful candidate will analyze market trends, strengthen customer and partner relationships, monitor sales performance, and ensure compliance with company policies and sales standards.

Responsibilities

• Execute regional sales strategies to drive revenue growth, increase market share, and achieve business objectives.

• Analyze regional sales patterns, customer insights, market trends, and competitor activities to identify revenue-generating opportunities.

• Develop and implement strategic sales plans, district sales objectives, and quotas aligned with country-level business targets.

• Identify, evaluate, and establish relationships with potential channel partners and alternative distribution channels.

• Implement and monitor channel partner growth plans, financial performance, sales targets, and incentive structures.

• Build and maintain strong relationships with retailers, distributors, installers, decoder manufacturers, hospitality businesses, and other commercial partners.

• Monitor sales budgets, trade spending, and promotional activities to maximize return on investment and achieve sales objectives.

• Drive regional sales performance by communicating expectations to dealers, reviewing results, and implementing corrective actions where necessary.

• Conduct market research to identify consumer needs and recommend product, service, and distribution improvements.

• Design, implement, and evaluate trade promotions to improve sales performance and customer engagement.

• Support improvements in the customer journey from sale to activation to enhance customer experience and operational efficiency.

• Lead, coach, and develop sales team members to achieve business objectives and maintain high performance.

• Identify training and development needs, support recruitment planning, and collaborate with HR on hiring and compensation decisions.

• Manage workforce planning, performance development, leave planning, and team capacity to ensure effective sales operations.

• Address employee performance concerns, disciplinary matters, and grievances in collaboration with HR.

• Ensure compliance with sales processes, including Field Sales System (FSS) usage, call adherence, territory coverage, and channel ecosystem management.

• Ensure responsible use of company vehicles and other resources in accordance with fleet management policies.

• Prepare and analyze sales reports, customer data, regional performance dashboards, and channel analytics to support data-driven decision-making.

• Identify regional sales trends, performance gaps, and operational challenges, recommending improvements to optimize productivity and revenue growth.

• Maintain customer data privacy and security in accordance with applicable data protection requirements and company standards.

• Collaborate with internal stakeholders, including Marketing, Commercial Sales, Customer Care, Customer Operations, Finance, HR, Legal, and Strategy teams, to support business objectives.

Requirements

• Bachelor's degree in Commerce, Business Administration, Sales and Marketing, or a related field.

• Minimum of 5–7 years of experience in sales, commerce, business administration, or sales and marketing leadership.

• Strong financial acumen and experience in sales budget management and channel partner performance management.

• Extensive knowledge of sales and distribution operations within the Tanzanian market.

• Proven experience in regional sales planning, revenue growth, market share development, and sales performance management.

• Demonstrated ability to manage distributor and retailer relationships, negotiate commercial agreements, and develop effective value propositions.

• Experience in trade marketing, promotional campaign management, and evaluating return on investment.

• Strong commercial acumen, customer relationship management, and negotiation skills.

• Knowledge of product and brand management, risk management, governance, and compliance.

• Strong analytical, reporting, and decision-making skills, with the ability to interpret sales performance data and market trends.

• Demonstrated leadership, coaching, conflict resolution, relationship management, and stakeholder engagement skills.

• Ability to influence stakeholders, manage competing priorities, and lead teams to achieve commercial targets.